When you think of digital signage content, especially digital menu boards, it’s easy to think in terms of static content. While static content has its place in digital signage installations, relying solely on it is a trap that it is far too easy to fall into. By incorporating dynamic and fluid content into your menu boards, digital directories, and promotional signage, you breathe life into your content and can more easily capture the attention of viewers.
So what do we mean when we say dynamic and fluid digital signage content? Just as there are many different styles of static content, there are also many styles of dynamic content. While the most commonly used types of dynamic content are videos and image carousels, many businesses have gotten creative and used mediums such as animations as well. In this article we will outline some of the most common types of dynamic digital signage, as well as their advantages.
Dynamic Video Content
Video content is what most people think of when they think of dynamic digital content. Not only is video content the most flexible dynamic medium, but it can also dramatically transform your screens if used correctly. While video is the most flexible, however, it also requires the most creativity and investment; in other words, if you plan to include video on your screens, then be sure to plan things out and consult experts when needed.
Additionally, depending on the number of screens available to you, and how you want viewers to interact with your digital signage, where you place your video may change. Restaurants with large numbers of screens available to them may choose to dedicate a whole screen to one video, for example; this often results in a statement piece, and serves to command attention. Other companies, however, may choose to dedicate a portion of a single screen to their video. Both approaches have their advantages and disadvantages, but regardless video remains a go to solution for a reason.
Image Carousels
Image carousels are second only to dynamic video content in flexibility, thanks to the ability to add and remove images with ease. While you don’t have the creative freedom or innate motion of video, creating image carousels is far more beginner friendly than navigating the challenges of video. The only challenges that present themselves in this dynamic medium are how to order your photos for maximum impact, and ensuring the resolution of each photo matches your designated space. Companies that utilize dynamic image carousels often use them to advertise promotions, showcase new menu items, or tease upcoming events.
Animations
Animations are a more subtle form of dynamic content, however they have a wide range of uses for restaurants, companies, and retail stores. While animations can include larger scale dynamic content such as product animation videos, they can also be smaller scale animations. Many companies that do not have the space in their digital signage screens for larger scale content, will use small animations and, for example, create animated steam over the image of a coffee cup. Even though this does not create large scale dynamic movement in your signage, it still changes it from something static to something fluid and helps captivate viewers.
In Conclusion
In conclusion, dynamic digital content can take many forms on your company’s screens. While the idea of dynamic content can sound intimidating and complex, there are many styles of content that are easy and beginner friendly. Choosing which kind of dynamic content to use on your screens can be a challenge, but that does not mean you should just settle with flat static screens. For example, with the right execution video and animation can completely transform the way your audience interacts with your content. Compared to more involved and complex mediums like video, however, image carousels are an approachable yet effective way to begin incorporating dynamic content and moving away from traditional static digital signage displays.
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