As we step into 2024, the realm of digital signage is set to experience an unprecedented evolution, driven mainly by technological advancement and changing consumer expectations. In 2023 we saw businesses across all industries, from retail and restaurants to education and corporate, embrace digital signage more than ever before. While we expect these trends to continue into 2024, there are a number of trends that are set to completely transform the digital signage industry this year.
In this article we will explore 5 digital signage trends that will redefine how we communicate, engage, and captivate audiences in the coming year. From immersive experiences, to sustainable technology, and even data driven personalization, 2024 will undoubtedly shape the landscape of digital signage in the years to come.
1. The Rise in Popularity of Mega Digital Signage
You may be wondering “what exactly is mega digital signage?”
The best example of mega digital signage is the Las Vegas Sphere, which opened officially last year in 2023. From the moment the Sphere opened, it instantly became the focus of tech discussions worldwide; with many noting the advertising and marketing implications of this revolutionary structure, it is easy to forget that it is essentially one gigantic LED screen.
While the Sphere operated at loss during its first year last year, and did experience its fair share of technical issues, its popularity is proof that both consumers and businesses are ready for bigger and bolder digital signage installations. Keep an eye on mega digital signage in 2024 because once the world realizes what is truly possible, marketing will never be the same.
2. The EXPERIENCE is what is Important
Gone are the days where simply having a digital signage screen in your business was enough to woo customers and clients; using digital signage to provide an immersive experience is the new normal in 2024 and businesses need to adapt. Technology has had an increasingly prominent role in all industries in the last number of years, but where things really changed was during the COVID-19 pandemic lockdowns.
How did the lockdowns affect digital signage for businesses? To put it simply, it showed people what a primarily online world was really like. While we have moved towards a more hybrid model in the last few years, we are still seeing the effects in what customers expect from businesses. In order to bridge the online and offline experiences, and create the hybrid world customers have come to expect, digital signage is more important than ever before.
3. AI is Becoming an Industry Staple
ChatGPT has turned the world upside down, and quickly became one of the most used softwares in 2023. Due largely in part to their success, many other industries have come to either rely on AI technology, or incorporate it into their own products. From AI generated videos and images, to AI generated text, it is safe to say this technology has made an incredible impact worldwide. In 2024 AI will continue to cement itself as a staple of many industries, and will evolve in ways that none of us expect. While it is clear that AI has already changed how users generate their digital signage content, the growing importance of this trend in 2024 is sure to make itself known this year.
4. An Increasing Focus on Sustainability
Sustainability has consistently been a trend for digital signage in recent years, and this is not set to change anytime soon. As scientists and young adults witness the effects of climate change in real time, businesses are constantly searching for ways to do their part. Modern business owners are not only searching for sustainable digital signage, however, they are also looking for signage solutions that are effective and engaging as well. From energy efficient displays manufactured from sustainable materials, to primarily cloud based software, every aspect has an impact. The best thing businesses can do to participate in this trend is to learn how to effectively utilize their digital signage software and screens, and to shop sustainable when possible.
5. Cloud Based Digital Signage and Data Privacy
In 2023 more businesses have made the switch to cloud based management systems, and the digital signage industry is no different. Cloud-based digital signage is a convenient way for businesses to display information and cycle through content, all while reducing the hardware needed for installation. While this cloud technology has seen a steady increase in the past year, and for good reason, in 2024 we expect to see data privacy continue to become an important trend. With the shift towards cloud based technologies, and increasing reliance on digital technology, businesses are more focused on security and reliability than ever. Not only will this trend impact how businesses choose their digital signage, but which features digital signage providers focus on going forward.
In Conclusion
As we conclude our exploration into the future of digital signage in 2024, it’s evident that we are standing on the brink of a transformative era in visual communication. In the coming years, businesses and organizations that embrace these trends will find themselves at the forefront of innovation, captivating audiences with memorable and personalized experiences. The digital signage industry will continue to push boundaries in 2024, and we are extremely excited to see, share, and shape what the future holds.
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