There are multiple ways to implement a digital signage solution. Even though Digital Signage is the Future of Business, how do you know where to start? If you’re looking to capitalize on this opportunity to boost sales and foster customer engagement for your business, you may want to know these 5 components of digital signage.
1. Digital Signages & Displays
Digital signages come in a variety of other formats, going from standard shelf-screen, or digital menu boards, stand-alone displays/digital kiosks, transparent LED displays to enormous video-wall. As technology progressed, digital screens are becoming more affordable. Multiple businesses are choosing to use multiple screens for their menu boards. Some even using video wall solutions to create massive displays. This solution is visually appealing which often results in higher customer retention and an increase in brand awareness.
2. Support Hardware
A lot of business owners look past mounting hardware and connection cable when considering digital display solution. Mounting hardware is more than just brackets holding a digital display on the wall, floor, or table. Different types of mounting hardware can be used to angle your digital signs so they’re most visually appealing and accessible to your audience.
Plus, when considering installing Digital Signage, it is beneficial to think about where you want to place the mounting hardware. Would it be off the ceiling? or directly on your wall? and would it has any connection to any nearby electronic outlet. If not, you would need an extension cable to connect your digital displays. The cost for these support hardwares might seem insignificant at first, but with multiple screens digital signage solutions, support hardware cost can add-up really quickly.
3. Media Players
A media player is a small device that connects to a digital display and renders content to it. While your screen display is the face and the mounting hardware is the body, you can also think of the media players as the brain of your digital signage solution. The media player is essentially a small computer that tells the system what digital content should be showing at a given time on multiple monitors based on your software programming. It also connects to the wifi which gives you the ability to make changes to the Digital Signage solution via a web portal
There are many different types of media players on the market with multiple pricing. When picking a media player, it’s extremely important to pick one that will work with your hardware and software. Make sure to pick a media player that not only work for your current needs but also support your business vision so that it will continue to work as you scale your business.
4. Content Management System
A digital signage Content Management System or you can think as the software of the system is a platform for managing and updating your digital signage content. Using a web-based digital signage solution, you can update your content from anywhere, anytime as long as you have internet access.
There are multiples software providers in the market, however, not every software is always compatible with your business.
Open-source software works with most brands and can help to promote cooperation between software and hardware, these can be easily installed on computers using Windows operating systems. However, the downside of open-source digital signage software is that they need to be managed at each location. This could result in unnecessary expenses when you decided to make changes to your displays, especially when you have multiple locations.
To solve that problem, the majority of businesses prefer to use cloud-based software that can perform real-time updates remotely from anywhere with an internet connection. That means if you manage a large company with multiple locations, you don’t have to set up separate control rooms at each location. Instead, you can manage your entire network remotely via a web portal. This makes updating your content way easier, you can display the latest products, promotions, and updates it to all locations within seconds, which more often than not, results in more sales.
5. Digital Content
Digital signage is only as effective as the content it shows. Digital content has the power to enhance the customer experience and inspires action. You can also say content is the heart of your digital signage solution.
The images, videos, and text that are displayed on your monitors are what determines the effectiveness of your display. Even though having the right parts is important, you also have to understand that the sole purpose of all other digital signage components is to support content.
There are multiples factors in creating effective content for your digital marketing display. and it’s surrounding the branding of your business and your business target audience. That’s why it’s important to consider using a Full-service digital signage provider so that on top of the technical support, they can help you create compelling content that helps you achieve your marketing goals
Why choose Netvisual’s Digital Signage Solutions?
Netvisual is a leading full-service provider of digital signage solutions for a multitude of industries across Canada and the USA. We provide top quality commercial-grade screens, easy-to-use digital signage software, seamless installations across Canada and the USA, custom content creation and dedicated technical support. We specialize in a wide range of innovative digital displays including digital menu boards, stand alone displays, transparent LED displays, video walls, shelf screens and digital building directories. Ready to start your digital signage project? Contact us today!
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