We define engagement by the ways people can interact with your brand. This can come from customer visiting your business or even your own employee . Engagement is the key to enhance customer/ employee experience, create loyalty and especially to increase sales.
Customer engagement study by Ray Wang of Constellation Research found that “…companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%.”
Besides, based on Visix 40 report:
- Companies that communicate effectively are 4x more likely to report high levels of employee engagement
- Companies with higher levels of engagement report better financial results and higher employee retention
- Disengaged employees are 12x more likely to leave their job within the current year
Higher workplace engagement leads to:
- 37% lower absenteeism
- 41% fewer safety incidents
- 41% fewer quality defects
- 28% less internal theft
- 21% higher productivity
- A 26% increase in annual revenue
- 233% higher customer loyalty
You have heard everyone talking about the bottom line and how important is it on your employee and customer happiness. A major factor is effective employee and customer engagement – how much employees feel like they are part of something that matters, and how much they enjoy working there. Digital signage is an important communications tool, perhaps one of the most important because it’s the easiest way to get people involved and engaged with the brand which proven to be extremely beneficial.