Digital menu boards have quickly become the norm in quick service restaurants because they bring numerous benefits such as increasing sales and profits, reducing costs, saving time, enhancing customer satisfaction and many more.
Here are 9 ways that digital menu boards can help you maximize your restaurant’s revenue:
1. Strategic Menu Item Placements
The first few items on a menu always sell more. Because of this, make sure you always list your menu items from highest profits to lowest. Digital menu boards allow you to instantly change the order of your menu items.
2. Fine Tune Your Menu
Instantly eliminate items that are not selling and replace them with options that are more appealing to your customers. It’s difficult to get it right the first time, but with digital menu boards, you can conduct testing, introduce new items and fine-tune your menu to maximize sales.
3. Upsell With Promotional Templates
Digital menu boards can help you easily upsell customers on any item in your menu. Promotional templates can highlight your menu item upgrades such as upsizing or extras. For example, Chipotle takes advantage of this upselling technique by offering guacamole as an add-on for an extra fee.
4. Cross-Sell With Promotional Templates
The cross-selling technique focuses on selling additional menu items to a customer that are complementary to the main item they’re interested in buying. Promotional templates allow you to prominently promote your side dishes, drinks, desserts and combo meals so that your customers spend more than their original order
5. Run Limited Time Offers (LTO) With Ease
Without digital menu boards, if you wanted to run a promotion, you would wait for weeks or even months to get the promotional materials into the restaurant. With digital menu boards, you can implement promotions as soon as you have the new digital graphic.
6. Highlight Best-Selling and High-Margin Items
Digital menu boards allow you to highlight your best-selling and high-margin menu items with promotional templates. These templates are beautifully designed and animated, helping you draw attention to the menu items that you want to sell the most.
7. Display Enticing Images, Animations and Videos
With digital menu boards, you can show bright, vivid and dynamic visuals on high definition displays to excite your customer’s appetite and drive sales. Such content can include a cold beverage dripping with condensation, a video of a sizzling burger, steam coming off a bowl of soup or anything else you could imagine.
8. Instant Price Updates
Since food and drink costs change over time, you can quickly lose your margins on specific menu items if you don’t adjust prices accordingly. With static menus, changing prices is a tedious task. As a result, many restaurants end up not changing prices to avoid the hassle, resulting in smaller margins. With digital menu boards, prices can be instantly changed, allowing you to easily increase sales and profit margins.
9. Display Different Breakfast, Lunch and Dinner Menus
With digital menu boards, you can take advantage of the dayparting feature to automatically display different menus for breakfast, lunch, and dinner. This allows you to maximize sales during different times of the day with relevant menu items and promotions.
Digital menu boards have become the new standard in the restaurant industry. It has a real impact on sales, and that’s why multi-national restaurant chains to local restaurants are all installing them.
About Netvisual
Netvisual is a leading full-service provider of digital menu board and digital signage solutions for fast food restaurants, quick service restaurants (QSR), casual dining restaurants, franchises, cafés, coffee shops, bakeries, food trucks, ice cream shops, cafeterias, bars, supermarkets and grocery stores across Canada and the USA. Visit Netvisual’s Digital Menu Boards page to learn more about our leading digital menu boards solution.