The fitness industry is no stranger to embracing cutting edge technology to enhance the gym going experience, and digital signage is no exception. More gyms and fitness centers than ever are utilizing digital signage to revolutionize the way they engage, interact, motivate, and promote to their customers. From interactive workout displays, to real-time class schedules, and even gym-wide notice boards, digital signage has become a central hub of information for many fitness centers. In this article, we will discuss 5 unique ways gyms are taking advantage of digital signage displays to create more immersive, engaging, and modern experiences for their customers.
1. Modernize Your Gym with Digital Reception Signage
Digital signage has many advantages to modern gyms and fitness centers, including being used as digital reception signage. Gyms across the world are utilizing digital reception signage to capture customers’ attention right when they walk in the door; for many gyms, this means using their screens to display important information, class schedules, operating hours, promotions, announcements, and more. Additionally, digital reception screens can be used to streamline the check in process, allowing you to allocate more staff to other areas of your fitness center. Touch screen technology, and compatible accessories, means that your signage can seamlessly adapt to your current check-in system without much adjustment. Whether you decide to use traditional digital signage screens, or interactive digital kiosks, these interactive digital receptions help modernize and streamline your gym.
2. Display Class Schedules in Real Time
While many gym-goers choose a facility because of the classes it offers, even more gym-goers avoid classes altogether. Displaying your class schedules in a prominent location can serve both of these groups, helping to engage and inform your community. For those gym-goers who happily complete their routine and leave, digital class schedules help grab their attention, and inform them of what classes and programs are available; active class attendees, however, will appreciate the convenience of real-time class schedules on your digital fitness signage. Members can quickly check the schedule to find their preferred classes and their respective instructors, making it much easier to plan their next gym visit. For gyms looking for a more modern and visual feel, you can also incorporate pictures or videos to give members a sneak peak of each class.
3. Utilize Gym-Wide Digital Signage to Keep Customers Informed
Sync multiple screens around your gym or fitness center to display important announcements, notices, membership information, or upcoming events. While traditional print signage does the job, digital signage is much more eye catching, and has proven to more effectively convey information. Additionally, in the event of unexpected changes, you can deploy updates to one, multiple, or all screens simultaneously; this ensures your members get access to important information immediately, even if they can’t hear your announcements over their music. For gyms who need a more flexible solution, you can dedicate a section of your digital fitness signage to notices, and use the rest for promotions, schedules, motivational content, and more.
4.Showcase Personal Trainer Availability to New Clients
Showcase your personal trainers, their backgrounds, as well as the services they offer to all current and potential clients in an aesthetically pleasing way. Digital signage for personal trainers puts your training staff on display, and encourages new members to take advantage of all your facility has to offer. For a more modern and interactive experience, you can also utilize touch screen technology to create a customized screen for each individual trainer. While digital signage is incredibly useful for promoting personal training services, many gyms worldwide have also incorporated it into their personal training sessions as well. Utilizing advanced touch screen technology, your trainers can showcase a variety of information during training sessions including: motivational content, workout instructions and demonstrations, and more.
5. Motivational Digital Signage Engages Gym-Goers
Digital signage in gyms often displays motivational content to its members, including success stories, quotes, workout tips, athletes pushing their limits, and more. Not only can these messages help members stay committed to their fitness goals, but they can also encourage a more welcoming and engaging community within your facility. Many gyms will choose to incorporate this motivational content with other styles of content to maximize impact using a rotating content feature.
In Conclusion
These are just a few of the many ways that gyms worldwide are leveraging digital signage technology to enhance their member experience, streamline operations, and create a more engaging atmosphere. As this revolutionary technology continues to evolve, fitness centers will continue to evolve and adapt as well. From digital signage screens and digital kiosks, to interactive touchscreens and even digital video walls, the applications for the fitness industry are endless.
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