Digital signage is the future of business because it delivers your message powerfully in real-time while giving your customers a platform to interact with you. Signage that is placed in a very strategic location makes your brand visible to almost everyone. They respond quickly, vicariously, almost instinctively.
IoT Business News forecasts that the shipment of digital signage solutions for business globally will reach 32.8 million units by the year 2024. The pandemic and its crippling effect on the economy have not hindered its growth, but perhaps even fueled it.
Check the 5 reasons why business owners see digital signage as a rapid, compelling way to draw in a more prudent market.
5 reasons why digital signage is the future of business
1. It is visual
Millennial markets who grew up on the internet actually prefer images to text. Videos, live or recorded, are predicted to surpass user consumption of the traditional blogs. The current generation of customers gravitates to this combination of persuasive visuals and crisp text compelling. Digital signage simply captures their attention.
Promoting a new hamburger that your restaurant can deliver any time? Or an eyebrow pencil that can still bring out the beauty of a lady wearing an anti-coronavirus face mask? Digital signages can immediately present those options to your customers through sharp, clear, riveting images flashing across an LED screen.
2. It is extremely visible
Businesses scrambling to recover found digital signage to be a cost-effective, yet very effective option to do their promotions. Glowing signages all over the city can tell their customers that they are still in business. They can also flash important information that will make customers give them a closer look. Examples of these are huge discounts or announcements of a forthcoming sale on a digital kiosk.
The wonders of technology can ensure the high visibility of your signage, regardless of the conditions inside or outside your store. Sensors built inside the digital signage screen can automatically change or adjust the brightness of the signage based on the level of light surrounding it. They will make any outdoor digital sign shine bright during the sunniest days, and then lessen the illumination during the evening. Advanced circular polarizing technology will eliminate any distortion that a sunglass-wearing customer can experience, once he checks out an advertisement being run on liquid crystal displays (LCDs).
3. Its content can be easily updated
Traditional billboards, posters, banners, and other flyers have one limitation that also make them costly: the need to print and reprint every time new information comes along. The digital signage content management system does away with the unnecessary expense while ensuring that the updates happen fast and in real-time. This feature just might turn out to be a game-changer during the pandemic. Food vendors can immediately let their customers know that a new branch has opened, and medical centers can flash the latest scientific breakthrough on how to increase your immune system to the coronavirus.
These updates can happen across your entire network of digital signages across the city or country. Once the new pictures and messages are uploaded into the software’s content management system, they can be streamed into the video walls and kiosks displayed in your shops. If you are a restaurant or food delivery owner, you can change your digital menus in all your branches simultaneously.
4. It can coordinate entire campaigns
This feature is related to the one above. Imagine the advantages of synchronizing all your campaigns across your network all at the same time. Your customer sees the same streaming video in all of your stores. He knows that the sale you are promoting in one town will also be available in another.
As a result, your customer gets the impression that you are delivering one unified, clear message. He can see that your business is very organized and efficient. He always knows what to expect every time he does a transaction with you. That synergy would restore his confidence in your brand, and possibly retain him as a customer. To find out the various kinds of platforms that can integrate your campaign, check out this list by CompareCamp on digital signage.
5. It can be interactive
Digital signages can be stunning enough to make the customer want to interact with them. This is where the touch screen comes in.The hungry customer will just touch the image of his favorite hamburger on your digital menu to submit an order. If he is shopping for essentials in the supermarket, he can again just touch the digital directory to find out which of them are available—and how much.
Almost straight out of science-fiction movies, the touch screen is now fast becoming commonplace in the customer journey. The 3W Market News Reports say that the global retail touchscreen display market will be worth $896.98 million by the year 2022. By that time, interactive digital signage software might have incorporated more Virtual Reality and Augmented Reality features.
Digital signage is the future of business
Digital signage can call the attention of the ‘New Normal’ customer who wants to know how far he can stretch his hard-earned dollar. It will let him know where your brand is present at all hours of the day. It can tell him the latest news he needs to know as soon as they happen. It can also process his order once he does decide to transact with you. All those reasons make digital signage the future of business.