What are the uses of digital signage?

First off – What is digital signage?

Digital signage are electronic displays that use LCD or LED technology to display media content for advertising or information purposes. Compared to traditional printed signage, digital signage is proven to help reach and engage a target audience more effectively when compared to traditional print signs and ads. Digital Signage Today states that digital signage captures 400% more views as opposed to static displays. 

What are the components of a Digital Signage Solution? 

Digital Displays

The first and most obvious component is the display. Although digital displays for digital signage look very similar to standard consumer flat-screen TVs, they are more robust and designed to be used 24/7. You should invest in commercial-grade screens that are built to last for many years to come. Digital displays also come in a variety of other formats such as digital menu boards, video walls, stand-alone displays/digital kiosks, transparent LED displays, shelf screens, and many more.  

Digital Signage Player

A digital signage player (also known as a media player) is a small device that connects to a digital display and renders content to it. 

Content Management Software

A digital signage Content Management System is a platform for managing and updating your digital signage content. Using a web-based digital signage solution, you can update your content from anywhere, anytime as long as you have internet access.

Content

Digital signage is only as effective as the content it shows. Content has the power to enhance the customer experience and inspires action. Full-service digital signage companies can help you create compelling content that helps you achieve your marketing goals. 

What are the benefits of digital signage? 

Digital signage allows you to easily showcase your products, services, or any other content, helping you stand out from your competition and engage with more customers. There are many different benefits digital signage will bring to your business. Depending on how you use digital signage, your business could experience the following benefits: 

Save Time and Money

Digital signage provides a simple way to immediately display the most up-to-date information. Since digital signage displays eliminate the need for printing, companies that use digital signage technology can eliminate the cost of printing, shipping, and installing static signage. 

Increased Sales

You can add digital signage at or near the point of purchase to drive sales. Because the content on digital screens can be changed quickly and easily, you can introduce new products, experiment with various marketing messages, incentivize purchases, run promotions, and much more. When Nielsen, a leading measurement and data analytics company, tracked 120 grocers who used digital signage in their stores, they found that 80% of them saw as much as a 33% boost in sales (compared to using print signs). According to Digital Signage Today, some restaurants have reported a 50% increase in sales after adopting digital menu boards. 

Professional Appearance

Digital signage helps you to modernize the appearance of your business, conveying to customers that you care about keeping up with the latest technology.

Enhanced Communication

People absorb and remember information provided on digital signage better than information delivered through static signage. Digital Signage has a recall rate of 83%, which is higher than any other traditional media. 

Decreased Perceived Wait Time

Digital signage can help manage the perceived wait time by displaying highly-targeted, relevant, and engaging information that captivates your customers.

What is Digital Signage used for?  

Digital signage has become popular in every industry. From restaurants displaying menu items on digital menu boards to retailers highlighting their product offerings in stores using shelf screens. Even commercial buildings are using digital building directories for internal navigation and video walls for communication & decoration. There are even transparent LED displays and stand-alone displays to maximize window exposure. Digital signage is used across various industries for multiple purposes. 

What types of businesses benefit from digital signage?

Many industries can use and benefit from digital signs, including but not limited to:

• Food & Beverage: quick service restaurants (QSR), fast food restaurants, casual dining restaurants, food trucks, cafeterias, cafes, coffee shops, bakeries, ice cream shops, bakeries, bars, supermarkets, grocery stores
• Retailers: shopping centres, retail stores, dispensary stores
• Healthcare: hospitals, doctor offices, dental offices
• Homecare: Retirement residences, long term care facilities 
• Education Institutions: schools, colleges, universities 
• Corporate: retail and commercial banks, investment banks, brokerage firms, insurance companies, mortgage companies, manufacturing facilities, factories, real estate brokerage companies, car dealerships  
• Transportation: airports, train stations, bus stations 
• Hospitality: hotels, resorts, casinos 

Why choose Netvisual’s Digital Signage Solutions? 

Netvisual is a leading full-service provider of digital signage solutions for a multitude of industries across Canada and the USA. We provide top quality commercial-grade screens, easy-to-use digital signage software, seamless installations across Canada and the USA, custom content creation and dedicated technical support. We specialize in a wide range of innovative digital displays including digital menu boards, stand alone displays, transparent LED displays, video walls,  shelf screens and digital building directories. Ready to start your digital signage project? Contact us today! u