It is common knowledge that effective internal communication is crucial for any organization’s success. As businesses grow and evolve, the need for streamlined and impactful communication methods becomes more apparent. Enter digital signage: a dynamic and versatile tool that is revolutionizing the way companies disseminate information internally.
Many businesses utilize digital signage for communications, creating a centralized hub for their internal communications and notices. Displaying messages from management, department updates, daily meeting schedules, and important reminders serve to improve your overall organizational communication In this article we will examine exactly how digital signage revolutionizes internal communication, and how your business can adopt and use this new technology.
Why Use Digital Signage?
Digital Screens Grab Attention
Digital signage is proven to not only grab attention, but to hold it as well! Have you ever notice that your eyes cant help but glance towards digital screens – especially if they feature dynamic content? Unlike traditional emails, digital screens can showcase various types of media including videos and audio as well.
Share Information With A Single Screen
Unlike other types of internal communication software, which make you pay per user enrolled, a centrally located digital signage screen can reach multiple employees at once. Regardless of the number of employees you intend to relay information to, the cost of your screens will never change; the only additional costs you will incur are if you wish to add a screen in another location in your office. Many businesses choose to place screens in different departments throughout their office, so they can customize their content more comfortably.
Reach All Employees – Even Those Not Tied To a Desk
Traditional email has its advantages, but it cannot easily reach employees who do not have access to their phones or a computer. For example, a strategically placed internal communications screen can reach all of your employees on the manufacturing floor instantly, without them needing to check their phones. In other words, the flexibility offered by internal communication signage is a great benefit for many businesses.
There Are Multiple Ways to Use Internal Communication Signage
Like with many other styles of digital signage, the ways to utilize it for internal communication are only limited by your own creativity. The way your businesses uses this technology will change depending on your unique needs, and likely differ based on your industry as well. For example, a business that trades stock might showcase recent trades on their screens. Below you will find just a few examples the ways digital signage can be used for internal communcation.
1. Optimize How You Book Meeting Rooms
You can optimize the way your company books its meeting rooms by placing digital displays in your meeting area. These types of screens typically showcase relevant announcements, the meeting room schedule for the day, and a QR code link to book the room online line. In some cases, your screens can be set to reflect the information in your booking system and update in real time.
2. Focus on Improving Employee Engagement
Screens that focus on employee engagement typically showcase relevant announcements, including meetings, special events (like birthdays), and motivational messages. Improving employee moral, and fostering a sense of community, have proven to go a long way in raising the productivity of your team. If you have creatives on your team, this is also an excellent place to have them showcase their expertise. For example, you could utilize your screens as an ideas board, and allow employees to send in their own suggestions; this will not only make your employees feel more valued, but will also create a safe space for new ideas.
3. Communicate Across Multiple Offices
Businesses that have multiple offices can deploy updates to any number of screens simultaneously, allowing for easy communication between offices. While this won’t replace email as a whole, it does give you a centralized place location for important announcements like events. In most cases, businesses don’t need to dedicate their entire screens to this type of communication, and can utilize any remaining space of office specific needs.
4. Create a Social Media Wall
Track the progress of your companies brand in real time by showcasing recent posts and trending topics. Depending on your specific need, you can showcase one social media site, or multiple, including sites like Instagram, yelp, and more.
5. Showcase Relevant Internal Data
Digital signage excels at showcasing data through dynamic and interactive displays. Whether it’s real-time sales figures, key performance indicators (KPIs), or progress toward company goals, digital signage ensures that crucial information is readily accessible and comprehensible. Unlike static reports or traditional dashboards, digital signage can present data in a way that captures attention and encourages interaction, making it an invaluable tool for both employees and stakeholders.
In Conclusion
In conclusion, the benefits of digital signage for internal communication are multifaceted. It enhances visibility of company announcements, fosters a sense of community by highlighting employee achievements, and keeps everyone informed with real-time updates on key metrics and events. Moreover, its ability to present information in an engaging and visually appealing manner can significantly improve employee engagement and productivity.
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