Choosing a type of digital signage can be an overwhelming task, especially for those who are adopting digital signage for the very first time. With the proper information, however, making an informed decision can become far easier. By understanding the different types of digital signage, and how each one can serve your unique needs, you can choose the correct style with ease. In this article we will outline just some of the most popular types of digital signage to help you make the correct decision for your business.
Digital Menu Boards
Digital menu boards are one of the most common types of digital signage for restaurants and other food establishments. Typically installed in landscape or portrait orientation, these digital menus are designed to dynamically display your menu items, combos, and promos. Many of our clients will use a combination of pictures, videos, and animations in their digital menu displays to attract attention and reach their customers.
Drive Through Menu Boards
Drive through menu boards are outdoor digital signage that are typically equipped with speakers and weatherproofing technology. Depending on your specific need, these displays can be customized to include one, two, or even three screens. Each screen can be changed independently, or can be set to change at specific times, to ensure your customers always have the correct information.
Digital Kiosks & Outdoor Digital Kiosks
Digital kiosks are available as both outdoor and indoor models, and can be equipped with touchscreen capabilities if you so choose. Common uses for this style of signage are digital wayfinding, promotional displays, digital directories, and informational signage. For outdoor models, security features and weatherproofing are also standard to ensure your investment remains fully functional.
LED Posters and Digital Window Signage
LED posters are available in three common variations: LED Pro Posters, Transparent LED Posters, and full resolution digital window signage. While each of these displays have their own unique advantages, they all serve to attract passerby to your business instead of serving existing customers. An example would be a screen displaying a current promotion or sale, in hopes of peaking people interest as they pass by. Many businesses choose to display multiple images or videos on each screen, and have them rotate at a set interval to maximize their investment.
Digital Building Directories
The digital directory is a form of digital lobby signage that provides business owners and property managers with a modern and interactive way to display information to tenants and visitors. They can be used in various settings such as hospitals, office buildings, shopping malls, and other public spaces thanks to the wide-array of features they are compatible with. Other names for this type of signage are digital directory boards, electronic directories, tenant directory signs, and more.
Digital Informational Signage
Informational signage can use many different kinds of screens, but typically uses either commercial grade screens or digital kiosks. This type of signage is useful for a variety of industries including healthcare, retail businesses, corporate offices, and more. While the function of each screen will differ depending on each businesses individual needs, they are typically placed in areas of high traffic and visibility. Common functions for informational digital signage include: promotions, news, slideshows, weather, and a main section to display the necessary information.
Digital Video Walls
Digital video walls are extremely flexible pieces of digital signage designed for maximum impact. There are many different styles of video walls, however, some of the most popular are: LCD Video Walls, LED Video Walls, Artistic and Mosaic Video Walls, and Transparent LED Video Walls. Thanks to the advanced software used in their construction, you can either use the video wall as one uniform display or separate video wall into multiple zones that display different content at the same time. Among their uses, video walls can be used in control rooms, corporate lobbies, hotel lobbies, convention centres, reception areas, meeting rooms, shopping centres, retail stores, showrooms, restaurants and religious institutions.
In Conclusion
In conclusion, while choosing a type of digital signage can be a daunting task, it can be made much easier by understanding the different types and their functions. When used correctly, digital signage can greatly enhance the marketing and communications efforts of any business, becoming an invaluable tool. If choosing the correct screen type is still overwhelming, then our experts at Netvisual are always happy to help.
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