In this article, we will explore the top five industries that benefit the most from digital signage. From retail and hospitality to healthcare, education, and office buildings, each sector utilizes digital signage to improve customer experiences, streamline operations, and drive growth. Discover how these industries are harnessing the potential of digital signage to stay ahead in a competitive landscape.
1. Food Industry and Restaurant Digital Signage
Perhaps the industry most well known for utilizing digital signage is restaurant and food service industry. While restaurants typically employ digital menu boards, they have also been known to use window-facing signage, interactive kiosks, drive-through menu boards, and other forms of promotional digital signage. This industry captures the attention of it’s customers with high quality images, videos, and various types of dynamic digital content.
2. Digital Directories and Building Signage
Office buildings and corporations commonly utilize three different types of digital signage: digital directories, digital wayfinding signage, and internal communication signage. Common features such as remote updates and dynamic content are especially popular in this industry, as buildings often need to update their tenant directory on short notice, or display multiple pieces of important information to visitors.
3. Digital Signage for Education
Digital signage for education is extremely versatile, and can be used both inside and outside of the classroom. Digital directories and informational signage help properly direct students in the hallways, while interactive digital screens enhance the learning experience in the classroom. Furthermore, depending on a school’s specific needs, they might also employ digital menu boards in their cafeteria to enhance the lunch experience.
4. Healthcare Digital Signage
Healthcare digital signage is designed to increase patient engagement and improve the overall healthcare experience. While this industry is typically centered around healthcare providers such as hospitals and doctor’s offices, pharmacies and healthcare buildings also commonly use this technology. The most common type of screen for this industry is a portrait or landscape commercial grade television, however, touch screen kiosks and shelf-edge screens are also popular choices.
5. Digital Signage for Retail
Digital signage for the retail industry is typically focused on product promotion or display, and is used in retail stores, convenience stores, shopping malls, and more. Properly used digital signage for this industry enables retailers to connect with their clients on a more in depth level, and ultimately turn store browsers into buyers. A shop in this industry may utilize window-facing digital signage, interactive digital kiosks, or even stretch screens as showcased in the above image.
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