The way people shop has changed forever. The way they choose where to eat will never be the same. Online reviews, online shopping, and delivery are forcing retailers and restaurateurs to rethink how they bring in customers. While restaurant owners face increased competition from new openings and see dine-in numbers decline thanks to app-based delivery, retail is facing an even bigger crisis thanks to online shopping. Both retail and hospitality depend on the experience to bring bodies through the door, whether that’s increasing foot traffic or the number of tables served.
Video walls are a technology that retailers and restaurants are increasingly using to enhance the customer experience. They can be used in a wide range of applications including corporate communications, real estate agent offices, dental offices, and more. But retail and restaurants need new ways to attract customers and influence their decisions, which is why many of the customers who invest in Netvisual digital signage solutions are in the retail and food service industries. Video walls can transform your retail or restaurant space.
Video Walls Make Calls to Action
Retail and hospitality have always attracted customers by offering immersive shopping experiences. Store design, music, window displays, and employee training all cater toward creating an on-brand experience. Live video is the next step in the evolution of engaging customers in-store. They are the best way to deliver calls to action to customers who are already in your store. Whether it’s for retail or restaurants, customers are more likely to give up personal data in exchange for a better shopping experience. Customers are more likely to sign up for loyalty programs and high-value catalogues or mailing lists when prompted by a video wall. Make sure they can sign up on their mobile and they can do it all in-store or when they leave. You can also integrate loyalty programs into Netvisual digital menu boards for restaurants.
Video Walls Make Customers Experience Your Brand
The best brands are experiences. Video walls create an immersive experience that will make customers feel closer to the brand. Large video walls and installations can connect to elements of your brand in stores miles away. California style brand Hollister uses a video wall with a live feed of Huntington Beach at its New York Fifth Avenue location, bringing customers into the experience that inspired the brand.
Video Walls Influence Customer Decisions
Whether you use them to display promotional video or enhance the shopping or dining experience, video walls change the decisions customers make. Video walls today can make an eye-popping impression that lures in customers and influences aspirational purchases. While many shoppers are skeptical of upselling from employees, video messaging can reach customers without feeling aggressive. No one wants to be sold to, they want to discover what they want. A video wall helps you deliver that suggestion.
If you’re interested in using video walls in your retail space or restaurant, Netvisual digital menu boards and find out how we can help. Video walls will enhance the way customers experience your brand.