What’s your menu board done for you lately? The print menu board has done its job. From the old school diners with a simple list of item options to more visually appealing menu boards with graphics, promotions, and enticing images of food, the menu board has been a restaurant staple for decades. But it’s not enough any longer.
Digital menu boards are the next phase in the evolution of the menu board. Used by fast casual restaurants, QSR, diners, and takeout spots, the digital menu board gets to work and earns you more money. Digital menu boards can increase profits, sell more high margin items, increase customer dwell times, and expose customers to more promotional content.
The biggest chains in the business are introducing digital menu boards, including Burger King, Chipotle’s, and most recently McDonald’s, but they’re also affordable for single unit restaurants and local chains as well. Clients of all sizes come to Netvisual because they want to go digital. They get custom content creation, installation, all of the hardware and software, cloud-based services, custom enclosures, 24/7 tech support, and a user-friendly web portal that lets you remotely update visual content.
Clients with Netvisual get the latest options in digital menu boards for their restaurant. These include features like:
Automatic dayparting
Promotional screens, such as countertop PoS screens in addition to information menu boards
Unlimited layouts and split screens
Video walls and digital portraits for maximum impact
Easy loyalty program integration
Freedom to instantly change prices or nutritional information
Failsafe functionality
This the technology that can put your digital menu board to work for you. Once you have the power of modern digital signage at your disposal, you can leverage video and dynamic menu design to push high-volume and high-margin items better than any other platform. The digital menu board targets customer decisions at a key juncture in their decision-making progress. The ability to influence customers when they’re most persuadable is going to reflect in your sales.
Leading restaurant chains don’t invest in solutions that don’t work. Digital menu boards have a positive ROI and a major impact on your sales. Not only do they influence customer decisions, they also give you an opportunity to reinforce your brand and enhance the dining experience.
In the foodservice industry, we’ve worked with industry leaders like Smoke’s Poutinerie, Big Smoke Burger, Mii, Pumpernickel’s, Wild Wing, and Wimpy’s Diner, retailers like Canadian Tire and Quinte Mall, real estate agency RE/MAX and Century 21, and many more. Digital signage and digital menu boards should be working for you. They’re more than passive advertising or information, they actively influence customer decisions when they’re optimized and include promotional video. Your menu board should start selling more.