As digital signage is increasingly being used in street-level windows of restaurants, café, banks, retail stores, real estate offices and many other facilities, it is crucial to ensure that these outdoor-facing digital displays will be visible to passersby under bright direct sunlight.
Bright Digital Window Displays
Digital signage placed behind windows facing east and west typically get overpowered by sunlight. Regular digital signage designed for indoor use provides only 20% of the necessary brightness to be visible in daylight. Outdoor-facing digital signage should have at least 2,500 nits to ensure the displays’ content is not washed out.
Circular Polarizing Technology
Another factor that affects screen visibility is polarization. On bright, sunny days, most passersby would be wearing polarized sunglasses. This would cause visual distortion of the visual content on standard liquid crystal displays (LCDs). Thankfully, high-brightness digital signage is available with advanced circular polarizing technology that eliminates distortions and ensures high visibility.
Automatic Brightness Adjustment
Many digital signage screens with high brightness also use sensors to automatically adjust their brightness based on the level of ambient light. Outdoor-facing digital displays must be at their brightest on sunny days, but less bright under cloudy conditions or during night time. A window-facing display that’s always bright will annoy viewers, consume more energy, and increase operating costs.
Lastly, for space efficient installation, you should choose digital signage with a slim and fan-less design, this minimizes the space taken within the window and the operating noise level.
About Netvisual
Netvisual is a full-service provider of digital signage solutions. With an impressive brightness of 4,000 nits, Netvisual’s digital window displays allow you to easily attract public attention day and night, making them the perfect displays for outdoor visibility. With Netvisual’s easy-to-use digital signage software, you can update your outdoor-facing digital displays anytime, anywhere.
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