How to Choose the Best Location for Your Digital Signage

Digital screen placement can make or break your digital signage investment. Selecting the best location for your digital signs requires very careful and strategic considerations. This article will let you know all the most important factors you must consider when deciding where to install your screens. 

Digital Signage Placement Locations

Let’s start by looking at options where you can place your digital screens:

Interior Walls

One of the most common spots where you will see digital signs is on interior walls. The screens are either flushed flat against a surface or placed at an angle to face viewers. They are often placed in areas with high foot traffic to maximize awareness.

On the Floor

Digital signs can be placed on the floor by using digital kiosks or freestanding displays. These displays should be placed in highly trafficked areas to increase visibility and engagement.

Store Windows

Putting digital displays in the front window can help attract customers and drive foot traffic into your store. This positioning works for stores inside large shopping malls and for street-facing stores.

Checkout Counters

Featuring eye-catching content, digital menu boards are typically placed behind the checkout counter. Digital menus help increase sales and reduce perceived wait times.

Waiting Areas

Digital screens are often placed in spots where customers experience downtime such lobbies and waiting areas. The content length on these screens should ideally match the average wait time of the audience.

Employee Areas

Digital screens aren’t always used for customers. They can be used to inform, engage and motivate employees in break rooms and work spaces.

Questions to Ask Before Making Your Decision

When choosing the best location to place your digital signs, you should ask yourself the following questions:

• What areas in your location receive the highest amount of foot traffic?
• Where does your audience spend time waiting?
• Are the screens placed within the field of vision?
• Can your audience easily read the content on your screens?

As you go through these questions, keep in mind that digital signage should not be placed in a spot just to fill the empty space. You should strategically place your screens so that a large audience can see them clearly.

Digital Signage Placement Considerations

When you make the decision on the placement of your digital signs, you should take the following factors in to consideration:

Distance

Measure the approximate distance from the viewer to your screens. The text and visuals should be large enough to be viewed from the farthest distance. If people can’t easily read your content, you’re wasting your investment.

Height

Even the largest, brightness screen won’t be able to command attention if it’s mounted high up near the ceiling where no one can notice it. The best practice is to mount screens at eye level or just above eye level.

Traffic

Highly trafficked areas are best for digital signage displays. Place your screens where people frequently congregate.

Conclusion

Determining where to place your digital screens is not as easy as it seems. Various factors must be taken into consideration to ensure optimal placement of your screens. If you are still unsure about where to place your digital signs, schedule a free consultation with a Netvisual representative to get insights into the best placement options for your location.