Digital signage has become an essential tool for event organizers in order to help elevate their experiences of their attendees. From large scale concert venues, to trade shows, and even sporting arenas, attendees should expect digital signage for events more than ever. In this article we will explore 5 unique ways that events use digital signage including wayfinding signage, interactive digital signage, and more.
1. Digital Signage Enhances Event Wayfinding
Large scale events, especially those spread across multiple venues or locations, can easily be overwhelming for attendees to navigate. Digital signage for large scale events frequently includes digital wayfinding signage and interactive maps. By placing this style of wayfinding display at key points in your event venue, guests can more easily find their way around and enjoy what you have to offer. Interactive digital wayfinding signage provides additional benefits, allowing visitors to see real time directions to their desired location. While there are many benefits of wayfinding signage for events, it primarily helps enhance the flow of foot traffic and reduces the need for physical assistance.
2. Interactive Digital Signage Engages Attendees
Interactive digital signage can provide attendees with real-time information, and allow them to interact directly with your exhibits and information through touchscreens. This can include simple interactivity such as polls, game, or contests, or even allow guests to access information specifically tailored to them. Not only do interactive event displays provide a way for attendees to interact directly with your event, but they also provide an air of modernity that raises the appeal of your brand. If your event choses to utilize polls or other types of games/contests, this can also be an excellent way to gather important customer data!
3. Real-Time Information and Updates
Event organizers often utilize digital signage to provide attendees with real-time updates, allowing them to stay informed of lectures, schedule changes, and more. Depending on your specific needs, these displays can be either interactive or static, and showcase as much or as little information as you like. For example, a kiosk placed by the main lecture hall may simply display your lecture schedule for the day, or it can be interactive and allow guests to view information about each speaker/lecture. No matter how well you plan, or how organized you are, there will always be hiccups when hosting large scale events – this is where this type of event digital signage takes center stage. The ability to change one or all displays remotely, and schedule changes in advance, gives event organizers the ultimate flexibility.
4. Branding and Sponsorship Opportunities
Many events will often offer premium advertising space for sponsors via their digital signage displays. Not only do these commercial grade screens boast high quality, but they allow brands enhanced visibility in high traffic areas. Thanks to the flexible nature of digital signage, however, each screen is not limited to a single sponsor; digital signage allows for dynamic rotating advertisements, maximizing exposure for multiple sponsors without cluttering your venue with posters. Branding and sponsorship screens are often priced using screen size and display time, and can utilize any kind of screen from kiosks to video walls.
5. Digital Signage for Crowd Management and Safety
Managing large crowds can be a difficult endeavor, even for the most seasoned event planners. The right digital signage screen can be an excellent tool for crowd control and safety management, thanks to its flexibility and attention-grabbing nature. Organizers can use these displays to provide real-time updates on venue capacity, direct people to less crowded areas, or even communicate emergency information and updates. For more crowded events, digital signage can also be used to sell tickets, help manage multiple entry queues, and reduce the load on your event staff.
In Conclusion
In conclusion, by leveraging digital signage event organizers can greatly enhance the attendee experience, while also reducing the workload of your event staff. Through the use of new technologies such as digital video walls, transparent LED displays, and even touchscreen kiosks, digital signage can help give your attendees the best experience possible.
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