8 Ways to Increase Your Restaurant Sales Through Menu Design

Your menu boards are more than just a tool to show customers what menu items you have to offer. A menu can boost the perceived value of your brand, increase customers appetite, motivate customer to purchase, and maximize your profits. Below are 7 fast menu design tips to help you increase your revenue for your fast food restaurant. 

1. Use Mouthwatering Photos and Videos 

Promote the sale of specific menu items with high-quality photos and videos. When nice-looking photos or videos are added to a menu, they can excite your customers’ appetite and increase sales by 30%.

2. Leverage Hotspots

Place best-selling and highest margin menu items in hotspots, where customers tend to look most frequently. Your main hotspot on interior menu boards is directly above your cash register. If you have multiple cash registers, the center of your menu boards is your hotspot. 

3. Use Descriptive Adjectives

Appeal to your customer’s senses by using compelling adjectives to describe your menu items. Adjectives such as “creamy,” “flavourful,” “fresh,” “crispy”, or “savoury” could entice customers and increase your sales.  

4. Limit Choice to Guide Buying Decisions

Too much choice can actually lead customers to not choose at all. Research shows that too much choice can overwhelm and confuse customers.  

5. Create Branding

Reinforce your branding identify (colours, logo and other visual elements) and brand messaging in your menu boards so that your brand can resonate with your target audience and create customer loyalty.

6. Test What Works

Run tests between various locations, days and even hours to see how customers respond to your menu boards. 

7. Leverage Dayparting Menus

Adjust your menu offerings to target customers based on the time of day, by offering specific menus items and promotions for breakfast, lunch and dinner.

8. Start Using Digital Menu Boards 

Digital menu boards give you the ability to instantly and effortlessly update your menu items, descriptions, prices, images, videos, promotions, nutritional info and much more. 

Your menu boards can have a significant impact on your bottom line, if you design them strategically. These 7 restaurant menu design tips will definitely help you achieve just that.