The automotive industry is highly competitive and constantly evolving. In order to stay competitive, businesses in this industry must immediately command the attention of customers, create an excellent customer experience, and ultimately boost sales. Digital signage can help achieve this in many ways. This is why car dealerships around the world are adopting digital signage at a rapid pace. Below are 7 ways the automotive industry can use digital signage to gain a competitive advantage:
1. Promote New and Used Vehicles
Drive sales of new and used cars by highlighting in-stock vehicles throughout the showroom floor.
2. Automotive Service Appointment Screen
Personalize the service experience by displaying the day’s scheduled service appointments. Show customer names, vehicle information, service advisor name, appointment time and more.
3. Automotive Digital Menu Boards
Display service offerings, pricing and promotions on dynamic digital menu boards. Updates can be quickly made and published from anywhere by using a web-based digital signage solution. Service digital menu boards can be implemented on standard digital signage screens or floor standing digital kiosks.
4. Window Advertising Displays
Command attention with Transparent LED displays, the best digital window signage for maximum exposure.
5. Vehicle Repair Status Screen
Enhance the customer experience with real-time vehicle repair updates, keeping customers up-to-date throughout the entire service process.
6. Showroom Video Walls
Take your dealership to the next level with stunning, immersive video walls. These large format displays can be installed in your showroom, reception, lobby or waiting areas to deliver your dealership’s sales and marketing messages in a high impact way.
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