Outdoor digital signage has become extremely popular in recent years and for a very good reason. This incredible technology has seen numerous advancements that allow it to be a staple for business year-round, regardless of weather conditions. In this article our experts will examine 5 of the most popular ways to use outdoor digital signage, focusing on types of displays that can be utilized year-round.
1. Keep Travelers Informed with Outdoor Digital Schedules
Digital signage can be used to display important information, and this is true even when it is used outdoors. Outdoor digital schedules are often utilized by cities, outdoor shopping malls, and even transportation companies to keep travelers informed about schedule changes and updates. Unlike physical schedules which are static, digital timetables can be updated in an instant to keep track of things like delays or route changes. Additionally, a section of these screens can be dedicated to news or promotions, easily advertising things such as city events or upcoming construction.
2. Outdoor Digital Kiosks are Perfect for Advertising
Outdoor digital kiosks are designed with harsh Canadian weather conditions in mind, and typically come equipped with various security features to prevent tampering. Thanks to this unique design, these weatherproof kiosks are a favourite of businesses worldwide for advertising and promotion. While the image above displays the kiosk in use to advertise an available apartment, they can also be used by restaurants and retail stores to draw in customers, as well as for outdoor events. If you are installing your digital kiosk in a place that is prone to extreme brightness, be sure to look for a display with a high brightness level to compensate and ensure readability.
3. Drive-Through Menu Boards for Restaurants
Drive through menu boards are perhaps one of the most well known types of digital signage, so much so that many people might not even realize it is digital signage. Years of advancements have ensured that these screens are capable or withstanding even the most extreme Canadian weather conditions, including snow, dust, rain, and humidity. Depending on your specific needs, both single sided and double sided drive through menu boards are available.
4. Outdoor Wayfinding and Navigation Signage
Outdoor digital signage has become an essential tool for helping people find their way in large, complex spaces such as campuses, malls, airports, or city centers. While there are many different wayfinding strategies, one of the most popular is using digital wayfinding systems to display interactive maps that help users navigate from one location to another. These maps can be updated in real-time to reflect temporary changes like construction detours or event layouts, and can be accessed both locally and remotely. For businesses looking for a simpler solution, non-interactive wayfinding displays are also extremely popular, and typically feature maps, announcements/news, the weather, and more.
5. Digital Art and Entertainment
Digital signage is being used more and more to bring life to public spaces such as by showcasing live art or providing various kinds of entertainment. For example, cities and cultural institutions can use digital displays to present dynamic art installations that change periodically, adding vibrancy to public spaces and attracting visitors. Outdoor digital signage is often also used to broadcast live events such as sports games, concerts, or national celebrations in public areas, creating a communal viewing experience for large audiences.
In Conclusion
In conclusion, outdoor digital signage has diverse applications, from advertising and wayfinding to providing public information, enhancing customer experiences, and serving as a platform for digital art. As technology continues to advance, its role in public spaces will only grow, offering more interactive and innovative ways to engage and inform audiences.
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