Funeral homes worldwide have started increasingly adopting digital signage to enhance their services, and improve the funeral experience for grieving families. The flexibility of this modern technology has proven invaluable, and has allowed funeral homes to offer more personalized services than ever before. In this article we will examine 5 ways the funeral home industry utilizes digital signage, and how it creates a more supportive and respectful environment for grieving families and their guests.
1. Service Schedules and Announcements
Many funeral homes utilize their digital signage displays to show their funeral schedules for the day. While some businesses may dedicate one screen to each room, many funeral homes have one central screen in their lobby with a full schedule for the day listed. This full schedule, typically placed on a digital kiosk or screen, can also include other important details such as visitations, memorials, and even real-time announcements. Providing real-time updates about service changes, additional viewing times, or special instructions helps guests stay in the know and focus on their loved ones during this difficult time.
2. Tributes and Memorials
Mobile digital kiosks are the perfect choice for funeral homes that want to add a more personal touch to their services. Showcasing photo slideshows and videos that celebrate the life of the deceased creates a personalized and meaningful tribute, and elevates service quality; some funeral homes go the extra mile and allow guests to submit videos to play during the service as well.
3. Directional Signage
Directional signage plays an important role in ensuring that guests can navigate the funeral home with ease, especially during such a difficult time. By providing clear and intuitive wayfinding, digital directional signs help attendees locate service rooms, restrooms, reception areas, and other important facilities without added stress. These signs can be strategically placed at entrances, hallways, and other key points to guide visitors smoothly throughout the funeral home. Furthermore, directional signage can offer real-time updates and instructions, such as changes in service locations or additional viewing times, further enhancing the overall experience.
4. Educational Content
While educational content may not be the first thing to come to mind regarding funeral homes, it is far more popular than many realize. Digital signage can be used to share educational content such as grief support services, counseling, and even upcoming support group meetings. Losing a loved one is hard, and providing these resources, and other educational content, can be a large help in difficult times. This is not the only type of educational content that funeral homes show on their digital signage, however, as funeral planning information is also very popular; providing information about pre-planning services, memorial options, and other funeral home offerings allows guests to take things at their own pace.
5. Promotional Content
Similar to the previous item on this list, promotional content is also a popular choice for funeral home digital signage. Dedicating a screen to promotional content allows funeral homes to not only promote their own services and packages, but to also promote community events as well. Community events hosted by the funeral home, or its local partners, are integral in creating a supportive community; examples of these community events include public remembrance services, charity events, and open houses.
In Conclusion
In conclusion, digital signage has become an invaluable tool for funeral homes, enhancing the overall experience for grieving families and their guests in several ways. By providing clear service schedules and announcements, offering personalized tributes through photo slideshows and memorial videos, and even showcasing important educational content, digital signage helps funeral homes uphold a dignified and supportive atmosphere during challenging times.
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