Digital signage software has transformed the way brands promote themselves. They flashed movie screening times on mall walls, and gave an enticing preview of your favorite restaurant’s latest mouthwatering dishes. Aside from stunning images and glowing text, they also project videos and animate web pages through familiar screens like your smartphone, LCD, and LED TV.
Now, even during quarantine, digital signage continues to literally show off much needed content. Its industry is on an upward path, its market value rising to US$6.5 billion by the year 2025. Here are some examples of industries that benefit from digital signage solutions:
Industries that thrive thanks to digital signage
Medical institutions
Health and safety are everyone’s top-of-mind issues right now. They want to know not just how to counterattack a coronavirus infection, but prevent it from happening to them at all. The first place they look to for health information and guidance are the medical institutions like hospitals, clinics, and drug stores.
However, their undermanned and overwhelmed staff of doctors, nurses, and pharmacists do not have the time to coach every single concerned individual who approaches them. However, videos on LEDs show how to apply protective measures like wearing a face mask or using a hand sanitizer. Some visually broadcast the red flags that indicate the possibility of an infection.
Restaurants and food delivery services
If you are a restaurant owner transitioning to food delivery services, you might want to look closer at the benefits of using digital signage for your business. Those bright electronic menus can give your customer suggestions of what they can order for lunch or dinner. Install a touchscreen, and they can make their selection even before they reach the counter.
Through a digital signage content management system, digital menu boards are also easy to duplicate and update when you put them up in your various branches. There is no need to continually create, print, transport, and install posters and other material.
Supermarkets and groceries
These retail stores that offer canned goods, fruits, vegetables, beverages, and other essential items are among the few operating during this crisis. Digital displays dazzle the customer and guide him into what he can buy as soon as he enters the store. They can be huge screens on the walls, or small but noticeable reminders near the counter.
Like the restaurants, supermarkets and groceries can regularly update the list on those displays. Again, this gives the tired shopper a quick view of what is available and what is not. The more innovative marketing campaigns embeds virtual reality games offering actual prizes. Digital signage can subtly help you retain your customer; with a bit more development over time, it just might make the list of best 15 CMS software systems.
Retirement homes and long-term care residences
Senior citizens living in retirement homes appreciate the vibrancy that digital signage brings to their quiet lives. Boisterous greetings set amidst a colorful backdrop can make them feel special on their birthdays, Christmas, or other favorite religious holidays. Animated short video clips can make them feel excited about the next dance class, as opposed to just another poster hung on the wall. If they want to catch up on news, a 24/7 channel can stream the shows on screen inside their favorite meeting room.
Expect more of these digital signage solutions to light up the homes of our elderly. The retirement homes are a growth industry, its current $73 billion market value projected to increase 2.6% annually until the year 2020. Many Baby Boomers and older Gen-Xers are set to retire in communities where they and their close friends can be taken care of.
Churches and religious venues
Places of worship like churches are another sector that uses digital signages to establish meaningful connections with their congregants. Like the retirement homes, they use electronic messages on screens to make celebrations and other events more empathetic. Specific greetings, like congratulating a couple on their wedding anniversary, do make the recipient and their friends feel honored.
Homilies and sermons can be shown on video walls outside the main auditorium. Congregants who come in late can still catch the service virtually. During this era of quarantine, digital signage, placed carefully on very visible locations, can give the churchgoers a heads-up on how they can help the less fortunate through soup kitchens and fund-raising activities.
Digital signages boost industry business
While some marketing platforms, like the traditional billboards, are taking a beating, digital signages still command the attention of your target publics. If a picture paints a thousand words, its photos and text can provide wonderful compelling solutions, which anxious customers need at a time like this.