6 Reasons Why Coffee Shops and Cafés Should Use Digital Menu Boards and Digital Signage

Digital menu boards and digital signage are becoming increasingly popular in coffee shops and cafés. Why? Because the benefits of this technology to these businesses are profound and can have a significant impact on sales, operational efficiency and customer experience. Below are 5 reasons why coffee shops and cafés should invest in digital menu boards:

1. Maximize Sales with Rotating Promotions 

With static menu boards, your ability to promote your specials and featured menu items is restricted because of limited menu board real estate. With digital menu boards, you can dedicate a section of the screen to dynamically advertise specialty drinks, happy hour specials and daily promotions. You can cross-sell menu items such as sandwiches, desserts, pastries and more by featuring them in the rotating promotions section. Furthermore, you can upsell drink add-ons such as espresso shots, whipped cream, flavoured syrups and more by promoting them prominently on your digital menu boards. 

2. Advanced Menu Scheduling

Digital menu boards allow you to schedule your coffee shop’s promotions or your entire menu to automatically change at specific times and days. This allows you enhance your profitability by strategically scheduling your highest margin and best selling menu items to be promoted during your busiest hours.

3. Quick Menu Updates at Anytime and from Anywhere

With digital menu boards, you can easily update your coffee shop’s menu items, prices, images, videos, nutritional information and promotions from any location with internet access. 

4. Update One, Multiple or All Locations at Once

Many coffee shops and cafés are chains with numerous locations across the world. By using digital menu boards software, you can make menu changes and deploy them quickly to a single, group or all coffee shop locations at once.

5. Easy Regulatory Compliance

In the United States, coffee shops and cafés with 20 or more locations national wide must post calories information on all menu boards. Similarly in Canada, coffee shops and cafés with 20 or more locations in Ontario must display calories on all menu boards. With traditional menu boards, it’s a great hassle to list calories for all your coffee shop’s menu items. With digital menu boards, you can add calories and other nutritional information effortlessly to comply with menu board regulations.

6. Enhance Customer Experience

Digital menu boards can increase customer satisfaction by reducing the perceived wait time at your coffee shop with rotating, eye-catching images/videos.

About Netvisual

Netvisual is the leading full-service provider of digital signage and digital menu board solutions. Our cloud-based digital menu board software allows you to remotely manage your digital menu boards anywhere, anytime. We offer commercial-grade digital menu board screens that are meant for 24/7 usage. Our professional installations team can help you install your digital menu boards across Canada and the USA. We provide full training to ensure that you fully leverage all the features of our digital menu boards solution. Our knowledgeable and dedicated technical support team will be there to help you every step of the way. To learn more, visit our Digital Menu Boards for Coffee Shops and Cafés page.